Funnels can be made complex … actually made complex, so complex that many people give up before they introduce their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Samcart 1 Page Template
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right? Samcart 1 Page Template
Well, it definitely caught on due to the fact that Samcart has the ability to charge extremely high prices for this guarantee:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the price.Samcart 1 Page Template
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Samcart 1 Page Template
A typical way to do this is what’s known as the “AIDA” model:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its capability to eliminate their pain or attain their desired condition
Action: provide the chance to purchase
The majority of sales funnels extend these steps throughout numerous pages, processes, e-mails, and so on.
The main claim of the one-page funnel is to shorten the process to a single page.Samcart 1 Page Template
An effective page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each concept below (in addition to a link to download the entire funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has actually ended … However ensure you sign up, because I have huge prepare for funnel builders in the works soon!Samcart 1 Page Template
This simple (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never ever lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Samcart 1 Page Template
A solid starting point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next component can be found in.
3. Client Testimonials in 2019 and beyond… Clients are hesitant. Social proof is the very best mental weapon we have to persuade individuals.
There is a lot information out there that it is incredibly tough to understand which to trust.
Social evidence gives us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.Samcart 1 Page Template
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they’ve made it this far, it indicates they’re nearly all set to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is all about.
Testimonials have actually shown that your item has actually worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product guarantee.
There are several effective formats for service warranties:
30+ day money back 110% refund warranty.
Your consumer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, but so important.
You require actually to request their money and take it!Samcart 1 Page Template
Here’s where your checkout form can be found in.
The main goal of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you a summary of present best practices. I hope you enjoyed it. Additionally, it is necessary to resolve the concept that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!