Funnels can be complicated … really complicated, so complex that many people give up before they release their first genuine campaign. What if you could streamline this and put a sales funnel on a single page?Sales Funnel To Sell Online Course
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right? Sales Funnel To Sell Online Course
Well, it certainly caught on because Samcart is able to charge extremely high prices for this guarantee:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the price.Sales Funnel To Sell Online Course
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Sales Funnel To Sell Online Course
A common method to do this is what’s referred to as the “AIDA” model:
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its capability to remove their discomfort or achieve their desired condition
Action: give them the opportunity to purchase
A lot of sales funnels extend these steps throughout several pages, processes, emails, and so on.
The main claim of the one-page funnel is to shorten the process to a single page.Sales Funnel To Sell Online Course
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each principle below (as well as a link to download the whole funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has expired … However ensure you sign up, due to the fact that I have huge plans for funnel contractors in the works soon!Sales Funnel To Sell Online Course
This simple (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never ever lie … seriously – there are enough lousy marketers out there already.
Be specific with your headlines – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Sales Funnel To Sell Online Course
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next component can be found in.
3. Client Testimonials in 2019 and beyond… Clients are skeptical. Social proof is the very best psychological weapon we have to persuade people.
There is a lot details out there that it is exceptionally challenging to understand which to trust.
Social proof gives us a simple escape … if countless individuals have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.Sales Funnel To Sell Online Course
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Warranty
If they have actually made it this far, it means they’re almost prepared to purchase. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is all about.
Reviews have revealed that your product has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item guarantee.
There are several effective formats for service warranties:
30+ day money back 110% refund warranty.
Your client wishes to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, but so important.
You need really to request for their cash and take it!Sales Funnel To Sell Online Course
Here’s where your checkout form is available in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you a summary of existing best practices. I hope you enjoyed it. In addition, it is essential to dispel the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!