Funnels can be made complex … actually complicated, so complex that most people give up prior to they introduce their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Restrictcontentpro + Samcart
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the best structure to convert cold traffic into clients …
Pretty cool idea, right? Restrictcontentpro + Samcart
Well, it absolutely caught on because Samcart has the ability to charge very high costs for this guarantee:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.Restrictcontentpro + Samcart
In fact, using Cartflows and your preferred WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Restrictcontentpro + Samcart
A common method to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to remove their discomfort or attain their wanted condition
Action: give them the chance to buy
The majority of sales funnels extend these actions throughout several pages, procedures, emails, etc.
The primary claim of the one-page funnel is to shorten the process to a single page.Restrictcontentpro + Samcart
An effective page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each concept listed below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The free One Page Funnel has actually expired … However make certain you register, since I have huge prepare for funnel contractors in the works soon!Restrictcontentpro + Samcart
This easy (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Some pointers:
1.Never lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Restrictcontentpro + Samcart
A solid beginning point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next component is available in.
3. Consumer Reviews in 2019 and beyond… Consumers are hesitant. Social proof is the very best mental weapon we have to persuade people.
There is a lot info out there that it is exceptionally hard to understand which to trust.
Social evidence gives us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.Restrictcontentpro + Samcart
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Warranty
If they’ve made it this far, it means they’re nearly prepared to purchase. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.
Reviews have actually shown that your item has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item warranty.
There are a number of effective formats for warranties:
30+ day money back 110% money back assurance.
Your customer wants to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, however so crucial.
You require actually to ask for their cash and take it!Restrictcontentpro + Samcart
Here’s where your checkout form is available in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of existing finest practices. I hope you enjoyed it. In addition, it is very important to resolve the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!
