Funnels can be complicated … actually complicated, so complicated that many people quit prior to they introduce their first genuine project. What if you could streamline this and put a sales funnel on a single page? Reset Stats On Samcart
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the best structure to convert cold traffic into consumers …
Pretty cool idea, right? Reset Stats On Samcart
Well, it definitely caught on since Samcart is able to charge very high prices for this guarantee:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the rate.Reset Stats On Samcart
In fact, using Cartflows and your preferred WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Reset Stats On Samcart
A common way to do this is what’s called the “AIDA” model:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its ability to remove their discomfort or achieve their desired condition
Action: provide the opportunity to purchase
A lot of sales funnels extend these steps throughout multiple pages, procedures, emails, etc.
The main claim of the one-page funnel is to shorten the procedure to a single page.Reset Stats On Samcart
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More information on each idea listed below (in addition to a link to download the entire funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually expired … But make certain you sign up, because I have huge plans for funnel home builders in the works soon!Reset Stats On Samcart
This basic (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never ever lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headlines – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Reset Stats On Samcart
A strong beginning point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next element can be found in.
3. Client Testimonials in 2019 and beyond… Clients are hesitant. Social proof is the best psychological weapon we need to convince individuals.
There is a lot details out there that it is incredibly hard to know which to trust.
Social proof offers us a simple way out … if thousands of people have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.Reset Stats On Samcart
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Assurance
If they have actually made it this far, it implies they’re practically all set to buy. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.
Testimonials have shown that your product has worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item guarantee.
There are numerous successful formats for warranties:
30+ day money back 110% money back guarantee.
Your client wants to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, but so important.
You require in fact to request their money and take it!Reset Stats On Samcart
Here’s where your checkout type can be found in.
The main goal of this action is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of existing best practices. I hope you enjoyed it. Moreover, it is very important to eliminate the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!