Funnels can be made complex … actually made complex, so complicated that many people give up before they release their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Rainmaker Samcart
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the right structure to transform cold traffic into customers …
Pretty cool idea, right? Rainmaker Samcart
Well, it definitely caught on because Samcart has the ability to charge extremely high rates for this promise:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.Rainmaker Samcart
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Rainmaker Samcart
A common way to do this is what’s called the “AIDA” design:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to eliminate their discomfort or accomplish their desired condition
Action: provide the chance to buy
A lot of sales funnels extend these steps throughout several pages, processes, emails, etc.
The main claim of the one-page funnel is to reduce the process to a single page.Rainmaker Samcart
A successful page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each principle listed below (as well as a link to download the entire funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has actually expired … But make sure you register, since I have big plans for funnel builders in the works quickly!Rainmaker Samcart
This basic (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the rest of the page.
1.Never ever lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headlines – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Rainmaker Samcart
A strong starting point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond… Customers are doubtful. Social evidence is the best psychological weapon we have to convince people.
There is so much info out there that it is extremely difficult to know which to trust.
Social evidence gives us an easy way out … if thousands of individuals have already trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.Rainmaker Samcart
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Guarantee
If they have actually made it this far, it implies they’re practically prepared to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Reviews have actually shown that your product has actually worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product assurance.
There are several successful formats for service warranties:
30+ day cash back 110% cash back warranty.
Your customer wants to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is simple, however so important.
You require actually to request for their cash and take it!Rainmaker Samcart
Here’s where your checkout type comes in.
The main objective of this action is making the process as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you an introduction of present best practices. I hope you enjoyed it. Moreover, it’s important to dispel the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!