Funnels can be complicated … actually made complex, so complicated that most people quit prior to they introduce their first real project. What if you could simplify this and put a sales funnel on a single page?Quality Woocommerce Plugin To Sell Online Courses
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the best structure to transform cold traffic into consumers …
Pretty cool idea, right? Quality Woocommerce Plugin To Sell Online Courses
Well, it definitely caught on due to the fact that Samcart has the ability to charge exceptionally high costs for this promise:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the price.Quality Woocommerce Plugin To Sell Online Courses
In fact, utilizing Cartflows and your favorite WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Quality Woocommerce Plugin To Sell Online Courses
A typical method to do this is what’s called the “AIDA” model:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its ability to remove their discomfort or attain their preferred condition
Action: provide the opportunity to purchase
A lot of sales funnels extend these actions across multiple pages, processes, e-mails, and so on.
The main claim of the one-page funnel is to shorten the process to a single page.Quality Woocommerce Plugin To Sell Online Courses
An effective page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each principle below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has ended … But make certain you register, since I have huge plans for funnel builders in the works quickly!Quality Woocommerce Plugin To Sell Online Courses
This easy (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there are enough bad marketers out there already.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Quality Woocommerce Plugin To Sell Online Courses
A strong beginning point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next element comes in.
3. Consumer Testimonials in 2019 and beyond… Clients are doubtful. Social proof is the very best mental weapon we need to convince individuals.
There is so much info out there that it is extremely difficult to understand which to trust.
Social evidence offers us an easy escape … if countless people have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.Quality Woocommerce Plugin To Sell Online Courses
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they have actually made it this far, it indicates they’re nearly all set to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is all about.
Testimonials have actually shown that your item has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item guarantee.
There are several successful formats for guarantees:
30+ day money back 110% refund assurance.
Your client wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, however so essential.
You require really to request for their cash and take it!Quality Woocommerce Plugin To Sell Online Courses
Here’s where your checkout form comes in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you an overview of present best practices. I hope you enjoyed it. Furthermore, it’s important to eliminate the concept that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!