Funnels can be made complex … truly complicated, so complicated that the majority of people give up prior to they release their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page?Platforms Publish Sell Online Courses Http Learning Revolution Net
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the right structure to convert cold traffic into clients …
Pretty cool idea, right? Platforms Publish Sell Online Courses Http Learning Revolution Net
Well, it certainly caught on since Samcart has the ability to charge extremely high rates for this promise:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the rate.Platforms Publish Sell Online Courses Http Learning Revolution Net
In fact, using Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Platforms Publish Sell Online Courses Http Learning Revolution Net
A typical way to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its ability to remove their pain or attain their wanted condition
Action: provide the chance to buy
Many sales funnels extend these steps throughout several pages, processes, emails, etc.
The main claim of the one-page funnel is to reduce the procedure to a single page.Platforms Publish Sell Online Courses Http Learning Revolution Net
An effective page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More details on each principle listed below (as well as a link to download the entire funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has ended … But make sure you register, since I have big prepare for funnel builders in the works soon!Platforms Publish Sell Online Courses Http Learning Revolution Net
This simple (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never ever lie … seriously – there suffice crappy marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Platforms Publish Sell Online Courses Http Learning Revolution Net
A strong starting point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next element can be found in.
3. Customer Reviews in 2019 and beyond… Clients are doubtful. Social proof is the best mental weapon we have to persuade individuals.
There is so much info out there that it is extremely tough to understand which to trust.
Social proof gives us an easy way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.Platforms Publish Sell Online Courses Http Learning Revolution Net
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they’ve made it this far, it means they’re nearly all set to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is all about.
Reviews have shown that your product has actually worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item warranty.
There are numerous effective formats for warranties:
30+ day cash back 110% refund assurance.
Your consumer wishes to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, but so important.
You require really to ask for their money and take it!Platforms Publish Sell Online Courses Http Learning Revolution Net
Here’s where your checkout form is available in.
The main goal of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you a summary of existing finest practices. I hope you enjoyed it. Furthermore, it is very important to dispel the idea that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!