Funnels can be made complex … actually made complex, so complex that the majority of people give up prior to they launch their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Paypal Samcart Popup
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the best structure to convert cold traffic into consumers …
Pretty cool idea, right? Paypal Samcart Popup
Well, it definitely caught on due to the fact that Samcart has the ability to charge incredibly high rates for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the cost.Paypal Samcart Popup
In fact, using Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Paypal Samcart Popup
A common way to do this is what’s called the “AIDA” model:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its capability to remove their pain or accomplish their preferred condition
Action: give them the chance to purchase
Many sales funnels extend these steps throughout numerous pages, procedures, emails, and so on.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Paypal Samcart Popup
A successful page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More details on each idea below (in addition to a link to download the entire funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has expired … However make certain you register, because I have big plans for funnel builders in the works soon!Paypal Samcart Popup
This easy (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
1.Never ever lie … seriously – there suffice lousy online marketers out there currently.
Be specific with your headlines – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Paypal Samcart Popup
A strong starting point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be true. That’s where the next component comes in.
3. Consumer Testimonials in 2019 and beyond… Consumers are doubtful. Social evidence is the best mental weapon we need to encourage individuals.
There is a lot info out there that it is exceptionally challenging to know which to trust.
Social proof offers us an easy escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.Paypal Samcart Popup
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Assurance
If they have actually made it this far, it indicates they’re practically ready to buy. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid product guarantee is everything about.
Testimonials have shown that your product has actually worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product assurance.
There are several successful formats for warranties:
30+ day cash back 110% money back assurance.
Your customer wants to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, but so crucial.
You need in fact to request for their money and take it!Paypal Samcart Popup
Here’s where your checkout form is available in.
The main objective of this action is making the process as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you an overview of existing best practices. I hope you enjoyed it. Furthermore, it is very important to eliminate the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!