Funnels can be made complex … actually complicated, so complicated that most people quit before they launch their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Paypal Payment Samcart
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the right structure to convert cold traffic into customers …
Pretty cool idea, right? Paypal Payment Samcart
Well, it absolutely caught on since Samcart has the ability to charge very high rates for this promise:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the price.Paypal Payment Samcart
In fact, utilizing Cartflows and your favorite WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Paypal Payment Samcart
A common method to do this is what’s known as the “AIDA” model:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its capability to remove their discomfort or attain their desired condition
Action: provide the opportunity to purchase
Most sales funnels extend these actions across multiple pages, processes, e-mails, and so on.
The main claim of the one-page funnel is to shorten the procedure to a single page.Paypal Payment Samcart
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each idea listed below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has actually expired … However ensure you register, because I have huge plans for funnel contractors in the works soon!Paypal Payment Samcart
This simple (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never ever lie … seriously – there suffice lousy marketers out there already.
Specify with your headlines – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Paypal Payment Samcart
A strong starting point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component is available in.
3. Client Testimonials in 2019 and beyond… Clients are skeptical. Social evidence is the best mental weapon we have to persuade individuals.
There is so much information out there that it is incredibly challenging to know which to trust.
Social proof offers us an easy escape … if countless individuals have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.Paypal Payment Samcart
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Warranty
If they’ve made it this far, it implies they’re nearly ready to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.
Reviews have actually revealed that your item has worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product guarantee.
There are several effective formats for guarantees:
30+ day cash back 110% money back guarantee.
Your client wishes to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is simple, but so essential.
You require really to ask for their cash and take it!Paypal Payment Samcart
Here’s where your checkout form is available in.
The main goal of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you an introduction of existing finest practices. I hope you enjoyed it. Furthermore, it’s important to eliminate the idea that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!