Funnels can be complicated … actually complicated, so complicated that most people give up before they release their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Payment Buttons For Samcart
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the best structure to transform cold traffic into clients …
Pretty cool concept, right? Payment Buttons For Samcart
Well, it certainly caught on since Samcart is able to charge extremely high rates for this promise:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.Payment Buttons For Samcart
In fact, utilizing Cartflows and your preferred WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Payment Buttons For Samcart
A typical way to do this is what’s known as the “AIDA” design:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its capability to eliminate their discomfort or achieve their wanted condition
Action: give them the opportunity to buy
A lot of sales funnels extend these actions across numerous pages, procedures, e-mails, and so on.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Payment Buttons For Samcart
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each idea listed below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has actually expired … But ensure you sign up, because I have huge prepare for funnel builders in the works soon!Payment Buttons For Samcart
This easy (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never ever lie … seriously – there are enough bad marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Payment Buttons For Samcart
A strong starting point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond… Consumers are skeptical. Social proof is the very best psychological weapon we need to persuade people.
There is a lot information out there that it is exceptionally tough to understand which to trust.
Social evidence offers us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of reviews on your sales page can do.Payment Buttons For Samcart
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it means they’re nearly prepared to buy. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid item warranty is everything about.
Reviews have actually shown that your product has actually worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item guarantee.
There are several successful formats for warranties:
30+ day refund 110% money back warranty.
Your client wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is basic, however so essential.
You need in fact to request their money and take it!Payment Buttons For Samcart
Here’s where your checkout kind comes in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you an introduction of existing best practices. I hope you enjoyed it. Furthermore, it is very important to eliminate the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!