Funnels can be made complex … truly made complex, so complicated that many people give up before they introduce their first real campaign. What if you could streamline this and put a sales funnel on a single page? Pages Like Samcart
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right? Pages Like Samcart
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high prices for this pledge:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the price.Pages Like Samcart
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Pages Like Samcart
A common method to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its ability to eliminate their discomfort or attain their preferred condition
Action: give them the chance to purchase
Many sales funnels extend these actions across numerous pages, processes, e-mails, and so on.
The main claim of the one-page funnel is to reduce the procedure to a single page.Pages Like Samcart
An effective page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each concept listed below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has expired … But make certain you register, since I have big prepare for funnel home builders in the works quickly!Pages Like Samcart
This basic (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there suffice crappy marketers out there currently.
Specify with your headings – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Pages Like Samcart
A strong starting point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond… Clients are hesitant. Social proof is the best psychological weapon we need to persuade individuals.
There is so much information out there that it is exceptionally tough to understand which to trust.
Social evidence offers us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.Pages Like Samcart
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they’ve made it this far, it implies they’re nearly ready to purchase. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is everything about.
Testimonials have actually revealed that your item has worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item assurance.
There are several successful formats for service warranties:
30+ day refund 110% cash back warranty.
Your client wants to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, however so crucial.
You require actually to request for their cash and take it!Pages Like Samcart
Here’s where your checkout type is available in.
The primary objective of this action is making the process as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not want to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of current finest practices. I hope you enjoyed it. Furthermore, it is very important to dispel the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!