Funnels can be made complex … actually made complex, so complex that most people give up before they launch their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Orders And Subscriptions Samcart
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right? Orders And Subscriptions Samcart
Well, it definitely caught on because Samcart has the ability to charge very high rates for this pledge:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.Orders And Subscriptions Samcart
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Orders And Subscriptions Samcart
A typical way to do this is what’s known as the “AIDA” model:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its ability to remove their discomfort or achieve their desired condition
Action: give them the opportunity to purchase
A lot of sales funnels extend these actions throughout several pages, procedures, e-mails, and so on.
The main claim of the one-page funnel is to shorten the process to a single page.Orders And Subscriptions Samcart
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each idea below (along with a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has ended … However ensure you sign up, due to the fact that I have big plans for funnel builders in the works quickly!Orders And Subscriptions Samcart
This simple (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never ever lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Orders And Subscriptions Samcart
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be true. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond… Clients are hesitant. Social evidence is the very best psychological weapon we have to persuade individuals.
There is so much information out there that it is extremely hard to know which to trust.
Social proof offers us an easy way out … if countless people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.Orders And Subscriptions Samcart
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it suggests they’re nearly prepared to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item warranty is all about.
Testimonials have actually shown that your item has worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item warranty.
There are numerous effective formats for guarantees:
30+ day cash back 110% refund assurance.
Your customer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is easy, however so important.
You require actually to ask for their money and take it!Orders And Subscriptions Samcart
Here’s where your checkout kind can be found in.
The main goal of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you an introduction of present best practices. I hope you enjoyed it. Moreover, it is necessary to resolve the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!