Funnels can be complicated … actually made complex, so complex that the majority of people quit before they release their very first real project. What if you could simplify this and put a sales funnel on a single page? Optimizepress Vs Leadpages 2016 Vs Clickfunnels Vs Samcart
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right? Optimizepress Vs Leadpages 2016 Vs Clickfunnels Vs Samcart
Well, it absolutely caught on since Samcart has the ability to charge very high costs for this promise:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.Optimizepress Vs Leadpages 2016 Vs Clickfunnels Vs Samcart
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Optimizepress Vs Leadpages 2016 Vs Clickfunnels Vs Samcart
A common way to do this is what’s known as the “AIDA” design:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its capability to eliminate their pain or achieve their wanted condition
Action: provide the chance to purchase
Many sales funnels extend these actions across multiple pages, processes, emails, and so on.
The primary claim of the one-page funnel is to shorten the process to a single page.Optimizepress Vs Leadpages 2016 Vs Clickfunnels Vs Samcart
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each concept below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has expired … But make certain you sign up, due to the fact that I have big plans for funnel builders in the works soon!Optimizepress Vs Leadpages 2016 Vs Clickfunnels Vs Samcart
This basic (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headings – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Optimizepress Vs Leadpages 2016 Vs Clickfunnels Vs Samcart
A solid starting point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next component comes in.
3. Customer Reviews in 2019 and beyond… Customers are hesitant. Social proof is the best mental weapon we need to encourage individuals.
There is a lot info out there that it is exceptionally difficult to know which to trust.
Social evidence provides us an easy escape … if countless people have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.Optimizepress Vs Leadpages 2016 Vs Clickfunnels Vs Samcart
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they have actually made it this far, it indicates they’re almost all set to purchase. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is everything about.
Reviews have actually shown that your item has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product assurance.
There are a number of effective formats for guarantees:
30+ day refund 110% cash back guarantee.
Your client wishes to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is simple, but so important.
You require in fact to request their cash and take it!Optimizepress Vs Leadpages 2016 Vs Clickfunnels Vs Samcart
Here’s where your checkout kind comes in.
The main objective of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you an overview of current best practices. I hope you enjoyed it. Moreover, it is very important to resolve the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!