Funnels can be complicated … really complicated, so complicated that the majority of people give up prior to they introduce their very first genuine project. What if you could simplify this and put a sales funnel on a single page?Online Selling 101 Course
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the best structure to transform cold traffic into clients …
Pretty cool idea, right? Online Selling 101 Course
Well, it definitely caught on since Samcart is able to charge incredibly high costs for this guarantee:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.Online Selling 101 Course
In fact, utilizing Cartflows and your favorite WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Online Selling 101 Course
A typical way to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its capability to eliminate their pain or attain their wanted condition
Action: provide the opportunity to buy
A lot of sales funnels extend these steps throughout multiple pages, processes, e-mails, and so on.
The main claim of the one-page funnel is to shorten the procedure to a single page.Online Selling 101 Course
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each principle listed below (in addition to a link to download the entire funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has expired … But make certain you sign up, due to the fact that I have big prepare for funnel contractors in the works soon!Online Selling 101 Course
This easy (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the rest of the page.
1.Never ever lie … seriously – there are enough lousy online marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Online Selling 101 Course
A solid starting point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond… Customers are doubtful. Social evidence is the best psychological weapon we have to persuade individuals.
There is so much info out there that it is extremely tough to know which to trust.
Social evidence offers us an easy escape … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.Online Selling 101 Course
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Assurance
If they’ve made it this far, it implies they’re nearly ready to buy. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid product warranty is all about.
Reviews have shown that your item has actually worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item guarantee.
There are numerous successful formats for service warranties:
30+ day cash back 110% refund warranty.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, but so essential.
You need actually to request their money and take it!Online Selling 101 Course
Here’s where your checkout type comes in.
The main goal of this step is making the process as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you a summary of existing finest practices. I hope you enjoyed it. In addition, it is very important to dispel the idea that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!