Funnels can be made complex … really made complex, so complicated that many people give up before they launch their first genuine project. What if you could streamline this and put a sales funnel on a single page?Online Course Selling WordPress Theme
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right? Online Course Selling WordPress Theme
Well, it absolutely caught on due to the fact that Samcart is able to charge incredibly high rates for this guarantee:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.Online Course Selling WordPress Theme
In fact, using Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Online Course Selling WordPress Theme
A typical way to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its capability to eliminate their discomfort or achieve their wanted condition
Action: provide the chance to buy
Many sales funnels extend these actions across numerous pages, procedures, e-mails, etc.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Online Course Selling WordPress Theme
A successful page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each concept listed below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has ended … But ensure you register, due to the fact that I have huge prepare for funnel contractors in the works quickly!Online Course Selling WordPress Theme
This easy (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never ever lie … seriously – there are enough crappy marketers out there already.
Be specific with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Online Course Selling WordPress Theme
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond… Consumers are hesitant. Social proof is the best mental weapon we have to convince people.
There is so much info out there that it is incredibly hard to know which to trust.
Social evidence gives us a simple escape … if thousands of people have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.Online Course Selling WordPress Theme
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Guarantee
If they’ve made it this far, it implies they’re practically prepared to purchase. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.
Reviews have actually shown that your item has worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item assurance.
There are numerous successful formats for guarantees:
30+ day money back 110% cash back warranty.
Your consumer wishes to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, however so crucial.
You require really to request for their money and take it!Online Course Selling WordPress Theme
Here’s where your checkout type is available in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Do not want to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you an overview of current finest practices. I hope you enjoyed it. In addition, it’s important to dispel the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!