Funnels can be made complex … really made complex, so complex that the majority of people give up before they launch their first genuine project. What if you could streamline this and put a sales funnel on a single page?Online Course Selling System
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the best structure to convert cold traffic into consumers …
Pretty cool idea, right? Online Course Selling System
Well, it absolutely caught on since Samcart has the ability to charge incredibly high prices for this pledge:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.Online Course Selling System
In fact, using Cartflows and your favorite WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Online Course Selling System
A typical way to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its ability to eliminate their discomfort or achieve their desired condition
Action: provide the chance to buy
The majority of sales funnels extend these steps across numerous pages, procedures, e-mails, etc.
The main claim of the one-page funnel is to shorten the process to a single page.Online Course Selling System
A successful page will clearly carry out each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each concept below (along with a link to download the whole funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has actually expired … But make sure you register, due to the fact that I have big prepare for funnel home builders in the works soon!Online Course Selling System
This simple (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
1.Never ever lie … seriously – there are enough lousy marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Online Course Selling System
A strong starting point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be real. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond… Clients are doubtful. Social proof is the best mental weapon we need to encourage people.
There is so much details out there that it is incredibly hard to know which to trust.
Social proof offers us a simple escape … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.Online Course Selling System
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Assurance
If they’ve made it this far, it suggests they’re nearly all set to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item assurance is everything about.
Reviews have actually shown that your item has actually worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product guarantee.
There are several effective formats for warranties:
30+ day money back 110% refund warranty.
Your customer wishes to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is easy, however so crucial.
You require actually to ask for their money and take it!Online Course Selling System
Here’s where your checkout type is available in.
The main objective of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you a summary of existing finest practices. I hope you enjoyed it. Additionally, it is very important to eliminate the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!