Funnels can be complicated … really complicated, so complicated that most people quit before they launch their first genuine project. What if you could simplify this and put a sales funnel on a single page?Online Course Continuing Education Selling On The Internet
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the best structure to transform cold traffic into customers …
Pretty cool idea, right? Online Course Continuing Education Selling On The Internet
Well, it certainly caught on due to the fact that Samcart has the ability to charge extremely high prices for this pledge:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the rate.Online Course Continuing Education Selling On The Internet
In fact, utilizing Cartflows and your preferred WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Online Course Continuing Education Selling On The Internet
A typical method to do this is what’s known as the “AIDA” design:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its capability to eliminate their pain or accomplish their wanted condition
Action: give them the opportunity to buy
A lot of sales funnels extend these steps across several pages, procedures, emails, and so on.
The primary claim of the one-page funnel is to reduce the process to a single page.Online Course Continuing Education Selling On The Internet
An effective page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each concept below (in addition to a link to download the whole funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has expired … However ensure you register, due to the fact that I have big plans for funnel home builders in the works quickly!Online Course Continuing Education Selling On The Internet
This basic (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never ever lie … seriously – there are enough bad marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Online Course Continuing Education Selling On The Internet
A solid beginning point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be true. That’s where the next component comes in.
3. Client Reviews in 2019 and beyond… Customers are doubtful. Social evidence is the very best psychological weapon we need to persuade individuals.
There is so much details out there that it is extremely difficult to know which to trust.
Social evidence offers us an easy way out … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.Online Course Continuing Education Selling On The Internet
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Warranty
If they have actually made it this far, it indicates they’re nearly prepared to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is everything about.
Reviews have shown that your item has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product guarantee.
There are numerous effective formats for service warranties:
30+ day cash back 110% refund warranty.
Your customer wants to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, however so essential.
You require actually to request their cash and take it!Online Course Continuing Education Selling On The Internet
Here’s where your checkout kind is available in.
The main objective of this step is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of present best practices. I hope you enjoyed it. Additionally, it is essential to resolve the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!