Funnels can be made complex … really complicated, so complicated that most people quit before they launch their first genuine project. What if you could simplify this and put a sales funnel on a single page? Nicole Frost Samcart
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the right structure to convert cold traffic into customers …
Pretty cool concept, right? Nicole Frost Samcart
Well, it definitely caught on because Samcart has the ability to charge exceptionally high rates for this promise:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.Nicole Frost Samcart
In fact, using Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Nicole Frost Samcart
A common method to do this is what’s called the “AIDA” design:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its capability to remove their discomfort or attain their desired condition
Action: provide the chance to purchase
The majority of sales funnels extend these actions throughout several pages, procedures, e-mails, and so on.
The primary claim of the one-page funnel is to shorten the process to a single page.Nicole Frost Samcart
A successful page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each principle listed below (along with a link to download the whole funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has actually expired … However ensure you register, due to the fact that I have big prepare for funnel contractors in the works quickly!Nicole Frost Samcart
This easy (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Some pointers:
1.Never ever lie … seriously – there are enough crappy marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Nicole Frost Samcart
A solid beginning point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next part is available in.
3. Consumer Testimonials in 2019 and beyond… Clients are hesitant. Social evidence is the very best psychological weapon we need to encourage individuals.
There is so much information out there that it is exceptionally challenging to understand which to trust.
Social evidence gives us a simple way out … if thousands of individuals have already trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.Nicole Frost Samcart
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they’ve made it this far, it suggests they’re almost ready to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Reviews have actually revealed that your product has worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product warranty.
There are several effective formats for warranties:
30+ day money back 110% money back assurance.
Your consumer wants to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, but so essential.
You need actually to ask for their money and take it!Nicole Frost Samcart
Here’s where your checkout form comes in.
The main objective of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you an introduction of existing best practices. I hope you enjoyed it. Moreover, it is necessary to resolve the concept that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!
