Funnels can be made complex … really complicated, so complex that the majority of people give up before they release their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Modify Samcart Look
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the best structure to transform cold traffic into consumers …
Pretty cool concept, right? Modify Samcart Look
Well, it definitely caught on because Samcart has the ability to charge extremely high costs for this pledge:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.Modify Samcart Look
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.Modify Samcart Look
A typical method to do this is what’s referred to as the “AIDA” design:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its capability to eliminate their discomfort or accomplish their wanted condition
Action: give them the opportunity to buy
A lot of sales funnels extend these actions throughout several pages, procedures, emails, and so on.
The primary claim of the one-page funnel is to reduce the process to a single page.Modify Samcart Look
An effective page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each idea listed below (in addition to a link to download the entire funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has actually ended … However ensure you register, due to the fact that I have big prepare for funnel builders in the works quickly!Modify Samcart Look
This easy (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
1.Never ever lie … seriously – there are enough lousy marketers out there already.
Be specific with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Modify Samcart Look
A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond… Clients are doubtful. Social evidence is the best psychological weapon we need to convince people.
There is so much info out there that it is exceptionally challenging to know which to trust.
Social evidence offers us an easy escape … if countless individuals have already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.Modify Samcart Look
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they have actually made it this far, it indicates they’re nearly prepared to purchase. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.
Reviews have actually revealed that your product has actually worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item assurance.
There are a number of effective formats for service warranties:
30+ day cash back 110% cash back warranty.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, however so important.
You need actually to request their money and take it!Modify Samcart Look
Here’s where your checkout form is available in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you an introduction of existing best practices. I hope you enjoyed it. Moreover, it is very important to resolve the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!