Funnels can be complicated … really complicated, so complicated that most people give up before they launch their very first real project. What if you could streamline this and put a sales funnel on a single page? Miles Beckler Samcart
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the best structure to convert cold traffic into clients …
Pretty cool idea, right? Miles Beckler Samcart
Well, it absolutely caught on since Samcart has the ability to charge very high prices for this guarantee:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.Miles Beckler Samcart
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Miles Beckler Samcart
A typical way to do this is what’s called the “AIDA” design:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its capability to remove their pain or achieve their desired condition
Action: give them the chance to purchase
A lot of sales funnels extend these steps across numerous pages, procedures, emails, and so on.
The main claim of the one-page funnel is to shorten the process to a single page.Miles Beckler Samcart
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More information on each idea below (in addition to a link to download the whole funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has expired … However ensure you register, due to the fact that I have big prepare for funnel home builders in the works soon!Miles Beckler Samcart
This easy (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the rest of the page.
1.Never ever lie … seriously – there suffice lousy marketers out there already.
Be specific with your headings – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Miles Beckler Samcart
A solid starting point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be true. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond… Consumers are skeptical. Social evidence is the very best mental weapon we have to encourage people.
There is a lot information out there that it is extremely difficult to understand which to trust.
Social evidence gives us a simple escape … if countless individuals have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.Miles Beckler Samcart
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they have actually made it this far, it means they’re almost all set to buy. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item guarantee is all about.
Testimonials have actually shown that your product has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product assurance.
There are several effective formats for warranties:
30+ day cash back 110% money back assurance.
Your consumer wishes to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is easy, however so important.
You need in fact to ask for their cash and take it!Miles Beckler Samcart
Here’s where your checkout form can be found in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you an overview of current best practices. I hope you enjoyed it. Furthermore, it is essential to resolve the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!