Funnels can be complicated … truly complicated, so complicated that the majority of people give up before they launch their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Michaelhyatt Samcart
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right? Michaelhyatt Samcart
Well, it absolutely caught on due to the fact that Samcart is able to charge incredibly high rates for this promise:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the rate.Michaelhyatt Samcart
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Michaelhyatt Samcart
A typical way to do this is what’s known as the “AIDA” model:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its capability to remove their pain or achieve their desired condition
Action: give them the opportunity to purchase
Most sales funnels extend these steps across several pages, processes, e-mails, etc.
The primary claim of the one-page funnel is to reduce the process to a single page.Michaelhyatt Samcart
An effective page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each concept listed below (in addition to a link to download the entire funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has actually expired … However make sure you sign up, since I have big plans for funnel builders in the works quickly!Michaelhyatt Samcart
This basic (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough bad marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Michaelhyatt Samcart
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next component is available in.
3. Consumer Reviews in 2019 and beyond… Clients are skeptical. Social evidence is the very best psychological weapon we have to convince people.
There is so much info out there that it is extremely tough to understand which to trust.
Social evidence offers us a simple escape … if countless people have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.Michaelhyatt Samcart
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it implies they’re nearly all set to buy. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is everything about.
Reviews have revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item guarantee.
There are a number of effective formats for guarantees:
30+ day refund 110% money back assurance.
Your client wants to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, but so crucial.
You require in fact to ask for their cash and take it!Michaelhyatt Samcart
Here’s where your checkout kind can be found in.
The main objective of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an introduction of current finest practices. I hope you enjoyed it. Additionally, it is necessary to dispel the idea that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!