Funnels can be made complex … really made complex, so complex that many people give up before they introduce their first real campaign. What if you could streamline this and put a sales funnel on a single page? Merge Infusionsoft Samcart
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the best structure to transform cold traffic into clients …
Pretty cool concept, right? Merge Infusionsoft Samcart
Well, it absolutely caught on because Samcart has the ability to charge exceptionally high rates for this guarantee:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the cost.Merge Infusionsoft Samcart
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Merge Infusionsoft Samcart
A common way to do this is what’s known as the “AIDA” design:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its capability to remove their pain or attain their desired condition
Action: give them the chance to buy
Many sales funnels extend these actions throughout numerous pages, procedures, e-mails, etc.
The primary claim of the one-page funnel is to reduce the process to a single page.Merge Infusionsoft Samcart
A successful page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each idea below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … However make sure you register, due to the fact that I have big plans for funnel builders in the works soon!Merge Infusionsoft Samcart
This basic (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there suffice bad marketers out there already.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Merge Infusionsoft Samcart
A solid beginning point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond… Consumers are hesitant. Social evidence is the very best psychological weapon we have to convince individuals.
There is a lot info out there that it is exceptionally challenging to know which to trust.
Social proof gives us a simple escape … if countless people have already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.Merge Infusionsoft Samcart
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re nearly ready to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.
Testimonials have shown that your item has worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item warranty.
There are a number of successful formats for guarantees:
30+ day refund 110% money back guarantee.
Your consumer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is simple, but so important.
You require in fact to request for their cash and take it!Merge Infusionsoft Samcart
Here’s where your checkout kind comes in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you an introduction of present finest practices. I hope you enjoyed it. Furthermore, it’s important to dispel the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!