Funnels can be made complex … actually complicated, so complex that the majority of people quit prior to they launch their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Membership Site With Samcart
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the best structure to convert cold traffic into clients …
Pretty cool concept, right? Membership Site With Samcart
Well, it definitely caught on due to the fact that Samcart has the ability to charge extremely high prices for this guarantee:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.Membership Site With Samcart
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Membership Site With Samcart
A typical way to do this is what’s called the “AIDA” model:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its capability to remove their pain or accomplish their wanted condition
Action: give them the opportunity to buy
A lot of sales funnels extend these actions throughout numerous pages, processes, e-mails, etc.
The main claim of the one-page funnel is to reduce the procedure to a single page.Membership Site With Samcart
An effective page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each concept below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The free One Page Funnel has ended … But ensure you register, because I have big prepare for funnel builders in the works quickly!Membership Site With Samcart
This simple (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there are enough lousy marketers out there already.
Specify with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Membership Site With Samcart
A solid beginning point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond… Customers are doubtful. Social evidence is the very best mental weapon we need to convince people.
There is a lot info out there that it is exceptionally hard to know which to trust.
Social evidence provides us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.Membership Site With Samcart
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Warranty
If they have actually made it this far, it implies they’re almost all set to buy. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid item guarantee is all about.
Testimonials have actually revealed that your item has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item warranty.
There are numerous successful formats for guarantees:
30+ day refund 110% money back assurance.
Your customer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, however so essential.
You require really to request their cash and take it!Membership Site With Samcart
Here’s where your checkout type can be found in.
The main objective of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you a summary of current finest practices. I hope you enjoyed it. Additionally, it is necessary to resolve the idea that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!