Funnels can be made complex … actually made complex, so complicated that most people quit before they launch their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Memberpress Samcart
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the best structure to convert cold traffic into consumers …
Pretty cool concept, right? Memberpress Samcart
Well, it absolutely caught on since Samcart has the ability to charge extremely high rates for this guarantee:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.Memberpress Samcart
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Memberpress Samcart
A common method to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its ability to remove their discomfort or achieve their wanted condition
Action: provide the opportunity to purchase
A lot of sales funnels extend these actions across multiple pages, procedures, emails, and so on.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Memberpress Samcart
A successful page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More information on each principle listed below (along with a link to download the entire funnel!).
Get the entire funnel totally free????
The free One Page Funnel has actually ended … However make certain you sign up, due to the fact that I have huge prepare for funnel home builders in the works soon!Memberpress Samcart
This simple (however effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
Some pointers:
1.Never lie … seriously – there suffice lousy marketers out there currently.
Specify with your headings – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Memberpress Samcart
A solid starting point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next part is available in.
3. Customer Testimonials in 2019 and beyond… Customers are doubtful. Social proof is the best psychological weapon we need to encourage people.
There is so much info out there that it is exceptionally challenging to understand which to trust.
Social evidence gives us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.Memberpress Samcart
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re practically all set to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item warranty is all about.
Testimonials have actually revealed that your product has worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item assurance.
There are a number of successful formats for service warranties:
30+ day money back 110% refund warranty.
Your customer wants to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is easy, but so crucial.
You need actually to request for their cash and take it!Memberpress Samcart
Here’s where your checkout form comes in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you an introduction of existing best practices. I hope you enjoyed it. In addition, it is essential to dispel the concept that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!
