Funnels can be complicated … actually made complex, so complicated that most people quit before they introduce their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Memberpress And Samcart
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the best structure to transform cold traffic into customers …
Pretty cool concept, right? Memberpress And Samcart
Well, it absolutely caught on due to the fact that Samcart is able to charge very high prices for this guarantee:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the rate.Memberpress And Samcart
In fact, utilizing Cartflows and your preferred WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Memberpress And Samcart
A common method to do this is what’s known as the “AIDA” model:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its capability to eliminate their pain or achieve their wanted condition
Action: give them the chance to buy
Many sales funnels extend these actions throughout several pages, procedures, emails, and so on.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Memberpress And Samcart
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More details on each concept listed below (along with a link to download the entire funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has expired … But ensure you register, due to the fact that I have big prepare for funnel home builders in the works quickly!Memberpress And Samcart
This easy (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never ever lie … seriously – there are enough lousy marketers out there currently.
Specify with your headings – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Memberpress And Samcart
A solid beginning point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next component comes in.
3. Client Reviews in 2019 and beyond… Consumers are doubtful. Social evidence is the very best mental weapon we need to persuade individuals.
There is so much info out there that it is incredibly tough to know which to trust.
Social proof provides us an easy way out … if countless individuals have already trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.Memberpress And Samcart
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they’ve made it this far, it implies they’re nearly ready to purchase. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is all about.
Testimonials have revealed that your item has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product guarantee.
There are a number of effective formats for guarantees:
30+ day cash back 110% refund assurance.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, but so crucial.
You need in fact to ask for their money and take it!Memberpress And Samcart
Here’s where your checkout type can be found in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you an overview of current best practices. I hope you enjoyed it. In addition, it is essential to resolve the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!