Funnels can be complicated … really made complex, so complicated that the majority of people quit before they introduce their first real campaign. What if you could streamline this and put a sales funnel on a single page? Membermouse Payment Settings For Samcart
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right? Membermouse Payment Settings For Samcart
Well, it certainly caught on since Samcart has the ability to charge very high rates for this guarantee:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.Membermouse Payment Settings For Samcart
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Membermouse Payment Settings For Samcart
A common method to do this is what’s called the “AIDA” design:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its ability to eliminate their pain or achieve their desired condition
Action: give them the chance to buy
Most sales funnels extend these actions across numerous pages, processes, e-mails, etc.
The primary claim of the one-page funnel is to reduce the process to a single page.Membermouse Payment Settings For Samcart
A successful page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each concept listed below (in addition to a link to download the whole funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has expired … But ensure you register, due to the fact that I have huge prepare for funnel contractors in the works quickly!Membermouse Payment Settings For Samcart
This simple (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice crappy online marketers out there currently.
Be specific with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Membermouse Payment Settings For Samcart
A strong beginning point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next part is available in.
3. Consumer Reviews in 2019 and beyond… Clients are doubtful. Social proof is the very best mental weapon we need to encourage individuals.
There is so much info out there that it is exceptionally challenging to understand which to trust.
Social proof provides us a simple escape … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.Membermouse Payment Settings For Samcart
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Warranty
If they’ve made it this far, it implies they’re nearly all set to buy. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is everything about.
Testimonials have actually revealed that your item has worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product guarantee.
There are a number of successful formats for guarantees:
30+ day refund 110% money back guarantee.
Your consumer wishes to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is easy, however so crucial.
You need actually to request their cash and take it!Membermouse Payment Settings For Samcart
Here’s where your checkout kind can be found in.
The main objective of this step is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you an introduction of present best practices. I hope you enjoyed it. Additionally, it is essential to resolve the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!