Funnels can be complicated … truly complicated, so complicated that most people quit before they release their very first real project. What if you could simplify this and put a sales funnel on a single page? Mariah Coz Samcart
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the right structure to transform cold traffic into consumers …
Pretty cool concept, right? Mariah Coz Samcart
Well, it absolutely caught on since Samcart has the ability to charge exceptionally high costs for this promise:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.Mariah Coz Samcart
In fact, using Cartflows and your preferred WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Mariah Coz Samcart
A common method to do this is what’s known as the “AIDA” design:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its ability to eliminate their discomfort or attain their wanted condition
Action: provide the chance to purchase
A lot of sales funnels extend these steps throughout multiple pages, processes, emails, etc.
The primary claim of the one-page funnel is to shorten the process to a single page.Mariah Coz Samcart
An effective page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each principle below (along with a link to download the entire funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has expired … However make sure you register, since I have big prepare for funnel builders in the works quickly!Mariah Coz Samcart
This basic (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never ever lie … seriously – there are enough lousy online marketers out there already.
Specify with your headlines – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Mariah Coz Samcart
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next component is available in.
3. Customer Reviews in 2019 and beyond… Clients are skeptical. Social evidence is the very best mental weapon we need to encourage people.
There is so much information out there that it is exceptionally hard to understand which to trust.
Social proof gives us a simple way out … if thousands of individuals have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.Mariah Coz Samcart
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Assurance
If they’ve made it this far, it suggests they’re nearly prepared to buy. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid item assurance is all about.
Testimonials have actually revealed that your item has actually worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product assurance.
There are numerous successful formats for warranties:
30+ day refund 110% money back warranty.
Your customer wishes to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is basic, but so crucial.
You need in fact to ask for their money and take it!Mariah Coz Samcart
Here’s where your checkout type can be found in.
The main goal of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you a summary of present finest practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the concept that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!