Funnels can be made complex … actually made complex, so complex that most people give up before they release their first real project. What if you could streamline this and put a sales funnel on a single page? Make Woocommerce Checkout Page More Like Samcart
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the best structure to transform cold traffic into customers …
Pretty cool concept, right? Make Woocommerce Checkout Page More Like Samcart
Well, it absolutely caught on because Samcart has the ability to charge exceptionally high rates for this pledge:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.Make Woocommerce Checkout Page More Like Samcart
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Make Woocommerce Checkout Page More Like Samcart
A common method to do this is what’s called the “AIDA” model:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to eliminate their discomfort or attain their preferred condition
Action: provide the chance to purchase
The majority of sales funnels extend these steps throughout multiple pages, processes, e-mails, and so on.
The main claim of the one-page funnel is to shorten the process to a single page.Make Woocommerce Checkout Page More Like Samcart
An effective page will clearly perform each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each principle listed below (as well as a link to download the entire funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has actually expired … However ensure you sign up, due to the fact that I have big plans for funnel builders in the works soon!Make Woocommerce Checkout Page More Like Samcart
This basic (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there suffice lousy online marketers out there currently.
Specify with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Make Woocommerce Checkout Page More Like Samcart
A solid beginning point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component comes in.
3. Consumer Testimonials in 2019 and beyond… Consumers are skeptical. Social proof is the best psychological weapon we have to convince people.
There is so much details out there that it is incredibly challenging to know which to trust.
Social proof gives us an easy escape … if countless individuals have already trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.Make Woocommerce Checkout Page More Like Samcart
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it implies they’re practically prepared to purchase. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid product assurance is everything about.
Testimonials have actually revealed that your product has worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product guarantee.
There are a number of successful formats for service warranties:
30+ day refund 110% cash back assurance.
Your consumer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, however so essential.
You need actually to request for their money and take it!Make Woocommerce Checkout Page More Like Samcart
Here’s where your checkout kind comes in.
The main objective of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you an introduction of present finest practices. I hope you enjoyed it. In addition, it is necessary to resolve the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!