Funnels can be made complex … really complicated, so complicated that the majority of people quit prior to they release their very first real project. What if you could streamline this and put a sales funnel on a single page?Make Money Selling Online Courses
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right? Make Money Selling Online Courses
Well, it certainly caught on due to the fact that Samcart is able to charge very high prices for this pledge:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.Make Money Selling Online Courses
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.Make Money Selling Online Courses
A common method to do this is what’s known as the “AIDA” model:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its ability to eliminate their pain or accomplish their preferred condition
Action: give them the chance to purchase
Most sales funnels extend these steps throughout multiple pages, procedures, e-mails, and so on.
The primary claim of the one-page funnel is to shorten the process to a single page.Make Money Selling Online Courses
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each concept below (in addition to a link to download the entire funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has actually expired … However make certain you sign up, due to the fact that I have big prepare for funnel contractors in the works quickly!Make Money Selling Online Courses
This easy (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Make Money Selling Online Courses
A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond… Clients are hesitant. Social proof is the very best mental weapon we need to encourage people.
There is so much info out there that it is incredibly tough to know which to trust.
Social proof provides us a simple way out … if countless individuals have currently trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.Make Money Selling Online Courses
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they’ve made it this far, it means they’re practically ready to buy. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Testimonials have actually shown that your product has worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item assurance.
There are a number of effective formats for guarantees:
30+ day cash back 110% money back assurance.
Your consumer wants to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, but so important.
You need really to request their money and take it!Make Money Selling Online Courses
Here’s where your checkout kind can be found in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Do not wish to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of existing best practices. I hope you enjoyed it. Furthermore, it is very important to dispel the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!