Funnels can be made complex … truly complicated, so complex that the majority of people quit before they introduce their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page?Make And Sell Online Courses
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the best structure to transform cold traffic into consumers …
Pretty cool concept, right? Make And Sell Online Courses
Well, it certainly caught on because Samcart is able to charge exceptionally high rates for this pledge:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.Make And Sell Online Courses
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Make And Sell Online Courses
A typical way to do this is what’s called the “AIDA” model:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its capability to remove their pain or attain their wanted condition
Action: provide the chance to purchase
Many sales funnels extend these steps across multiple pages, procedures, emails, etc.
The primary claim of the one-page funnel is to reduce the process to a single page.Make And Sell Online Courses
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More information on each idea below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has actually ended … But ensure you register, because I have big prepare for funnel builders in the works quickly!Make And Sell Online Courses
This basic (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never ever lie … seriously – there are enough bad marketers out there already.
Specify with your headlines – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Make And Sell Online Courses
A strong beginning point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next part can be found in.
3. Consumer Testimonials in 2019 and beyond… Consumers are hesitant. Social proof is the best mental weapon we need to convince individuals.
There is a lot info out there that it is exceptionally hard to know which to trust.
Social evidence provides us a simple escape … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.Make And Sell Online Courses
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they’ve made it this far, it suggests they’re almost prepared to buy. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.
Testimonials have actually shown that your item has actually worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product guarantee.
There are several effective formats for service warranties:
30+ day refund 110% money back assurance.
Your consumer wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, however so essential.
You require actually to request for their cash and take it!Make And Sell Online Courses
Here’s where your checkout type is available in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you an overview of current finest practices. I hope you enjoyed it. Furthermore, it is essential to dispel the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!