Funnels can be complicated … actually made complex, so complex that many people give up prior to they launch their very first real project. What if you could streamline this and put a sales funnel on a single page?Looking For Woocommerce Customizations For Sell Online Courses
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right? Looking For Woocommerce Customizations For Sell Online Courses
Well, it certainly caught on because Samcart is able to charge very high costs for this guarantee:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.Looking For Woocommerce Customizations For Sell Online Courses
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Looking For Woocommerce Customizations For Sell Online Courses
A typical method to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its ability to eliminate their discomfort or achieve their desired condition
Action: give them the opportunity to purchase
A lot of sales funnels extend these steps throughout numerous pages, procedures, e-mails, etc.
The main claim of the one-page funnel is to shorten the procedure to a single page.Looking For Woocommerce Customizations For Sell Online Courses
A successful page will plainly perform each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each idea listed below (as well as a link to download the entire funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has expired … But make certain you sign up, due to the fact that I have huge prepare for funnel home builders in the works soon!Looking For Woocommerce Customizations For Sell Online Courses
This easy (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Looking For Woocommerce Customizations For Sell Online Courses
A strong starting point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond… Clients are doubtful. Social proof is the very best mental weapon we need to encourage people.
There is a lot details out there that it is exceptionally difficult to know which to trust.
Social evidence provides us an easy escape … if thousands of people have already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.Looking For Woocommerce Customizations For Sell Online Courses
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they have actually made it this far, it means they’re nearly all set to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid item warranty is all about.
Reviews have revealed that your product has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product warranty.
There are several successful formats for warranties:
30+ day money back 110% refund assurance.
Your consumer wishes to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is simple, but so important.
You need really to request for their cash and take it!Looking For Woocommerce Customizations For Sell Online Courses
Here’s where your checkout kind comes in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of current best practices. I hope you enjoyed it. Moreover, it is essential to resolve the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!