Funnels can be made complex … actually made complex, so complicated that many people quit before they release their first genuine project. What if you could streamline this and put a sales funnel on a single page? Learndash Samcart
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the best structure to convert cold traffic into clients …
Pretty cool idea, right? Learndash Samcart
Well, it definitely caught on due to the fact that Samcart has the ability to charge incredibly high costs for this promise:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.Learndash Samcart
In fact, using Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Learndash Samcart
A typical method to do this is what’s known as the “AIDA” design:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its ability to remove their discomfort or accomplish their desired condition
Action: provide the opportunity to purchase
A lot of sales funnels extend these actions throughout several pages, procedures, e-mails, etc.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Learndash Samcart
A successful page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More details on each idea below (in addition to a link to download the entire funnel!).
Get the entire funnel totally free????
The free One Page Funnel has expired … However make certain you sign up, since I have huge plans for funnel contractors in the works soon!Learndash Samcart
This basic (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Learndash Samcart
A strong starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be true. That’s where the next part is available in.
3. Consumer Reviews in 2019 and beyond… Customers are doubtful. Social proof is the very best mental weapon we have to persuade people.
There is a lot info out there that it is extremely difficult to know which to trust.
Social proof offers us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.Learndash Samcart
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Guarantee
If they’ve made it this far, it indicates they’re nearly ready to buy. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid product guarantee is everything about.
Testimonials have revealed that your product has worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are numerous successful formats for warranties:
30+ day cash back 110% money back assurance.
Your client wishes to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is simple, however so important.
You need really to request their cash and take it!Learndash Samcart
Here’s where your checkout kind is available in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you a summary of present best practices. I hope you enjoyed it. Moreover, it’s important to eliminate the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!