Funnels can be made complex … really made complex, so complex that many people quit prior to they introduce their first real project. What if you could simplify this and put a sales funnel on a single page? Leadpages Vs Samcart
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single websites with the best structure to convert cold traffic into consumers …
Pretty cool idea, right? Leadpages Vs Samcart
Well, it absolutely caught on since Samcart has the ability to charge very high costs for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.Leadpages Vs Samcart
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Leadpages Vs Samcart
A common method to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its ability to eliminate their discomfort or accomplish their preferred condition
Action: provide the opportunity to buy
Most sales funnels extend these steps across several pages, procedures, emails, etc.
The main claim of the one-page funnel is to reduce the procedure to a single page.Leadpages Vs Samcart
A successful page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each concept listed below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has actually ended … But make sure you sign up, due to the fact that I have big prepare for funnel contractors in the works quickly!Leadpages Vs Samcart
This basic (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Some tips:
1.Never lie … seriously – there suffice bad marketers out there already.
Be specific with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Leadpages Vs Samcart
A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be real. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond… Consumers are doubtful. Social evidence is the very best psychological weapon we have to encourage people.
There is a lot info out there that it is exceptionally difficult to know which to trust.
Social evidence provides us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.Leadpages Vs Samcart
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they have actually made it this far, it indicates they’re almost prepared to buy. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.
Testimonials have actually revealed that your item has worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item assurance.
There are several successful formats for warranties:
30+ day cash back 110% refund warranty.
Your customer wants to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, but so crucial.
You require in fact to request their cash and take it!Leadpages Vs Samcart
Here’s where your checkout form is available in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you an overview of current best practices. I hope you enjoyed it. Moreover, it is essential to eliminate the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!
