Funnels can be made complex … really complicated, so complicated that the majority of people give up prior to they release their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Leadpages To Samcart Zapier
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right? Leadpages To Samcart Zapier
Well, it certainly caught on since Samcart is able to charge extremely high costs for this promise:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.Leadpages To Samcart Zapier
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Leadpages To Samcart Zapier
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its ability to eliminate their discomfort or attain their wanted condition
Action: provide the chance to purchase
Most sales funnels extend these steps throughout multiple pages, processes, e-mails, and so on.
The main claim of the one-page funnel is to reduce the process to a single page.Leadpages To Samcart Zapier
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each principle below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has expired … However ensure you register, since I have big prepare for funnel builders in the works quickly!Leadpages To Samcart Zapier
This basic (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never ever lie … seriously – there suffice crappy marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Leadpages To Samcart Zapier
A strong beginning point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next part is available in.
3. Client Testimonials in 2019 and beyond… Customers are skeptical. Social proof is the very best psychological weapon we need to persuade individuals.
There is so much details out there that it is extremely difficult to understand which to trust.
Social evidence provides us a simple way out … if countless people have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.Leadpages To Samcart Zapier
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re practically prepared to buy. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is all about.
Testimonials have shown that your item has worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item assurance.
There are several successful formats for warranties:
30+ day cash back 110% refund assurance.
Your consumer wishes to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, however so essential.
You require in fact to request their cash and take it!Leadpages To Samcart Zapier
Here’s where your checkout kind is available in.
The main goal of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of present best practices. I hope you enjoyed it. Moreover, it is very important to resolve the idea that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!