Funnels can be made complex … truly complicated, so complicated that the majority of people quit before they release their very first real project. What if you could simplify this and put a sales funnel on a single page? Landing Page Integrations With Samcart
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right? Landing Page Integrations With Samcart
Well, it certainly caught on since Samcart has the ability to charge extremely high prices for this pledge:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.Landing Page Integrations With Samcart
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.Landing Page Integrations With Samcart
A typical way to do this is what’s called the “AIDA” model:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its capability to eliminate their discomfort or achieve their preferred condition
Action: provide the chance to purchase
Many sales funnels extend these actions throughout several pages, procedures, emails, and so on.
The primary claim of the one-page funnel is to shorten the process to a single page.Landing Page Integrations With Samcart
A successful page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each principle listed below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has ended … But ensure you sign up, because I have big plans for funnel contractors in the works quickly!Landing Page Integrations With Samcart
This basic (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough bad marketers out there already.
Specify with your headlines – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Landing Page Integrations With Samcart
A strong starting point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond… Consumers are doubtful. Social evidence is the very best mental weapon we have to persuade people.
There is a lot info out there that it is extremely tough to know which to trust.
Social evidence gives us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of reviews on your sales page can do.Landing Page Integrations With Samcart
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it suggests they’re almost ready to buy. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is all about.
Testimonials have revealed that your item has worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product assurance.
There are a number of successful formats for warranties:
30+ day refund 110% refund assurance.
Your client wants to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is easy, but so important.
You need actually to ask for their cash and take it!Landing Page Integrations With Samcart
Here’s where your checkout form is available in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you an introduction of current finest practices. I hope you enjoyed it. Moreover, it is very important to resolve the idea that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!