Funnels can be complicated … actually complicated, so complicated that many people give up prior to they launch their first real campaign. What if you could simplify this and put a sales funnel on a single page? Knitting Samcart
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the right structure to transform cold traffic into consumers …
Pretty cool concept, right? Knitting Samcart
Well, it certainly caught on because Samcart is able to charge extremely high prices for this promise:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the rate.Knitting Samcart
In fact, using Cartflows and your favorite WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Knitting Samcart
A common way to do this is what’s known as the “AIDA” model:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its capability to eliminate their discomfort or attain their wanted condition
Action: provide the opportunity to purchase
The majority of sales funnels extend these actions across several pages, procedures, e-mails, etc.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Knitting Samcart
An effective page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each concept listed below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has actually expired … But make sure you register, due to the fact that I have big plans for funnel builders in the works quickly!Knitting Samcart
This basic (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there suffice crappy online marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Knitting Samcart
A solid beginning point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be true. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond… Customers are skeptical. Social evidence is the very best psychological weapon we need to encourage people.
There is a lot information out there that it is exceptionally challenging to understand which to trust.
Social proof provides us an easy escape … if thousands of people have already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.Knitting Samcart
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Warranty
If they have actually made it this far, it indicates they’re almost all set to purchase. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid product guarantee is everything about.
Testimonials have actually revealed that your item has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product warranty.
There are a number of effective formats for service warranties:
30+ day money back 110% money back guarantee.
Your consumer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, but so crucial.
You require really to request for their cash and take it!Knitting Samcart
Here’s where your checkout type can be found in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of present best practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!