Funnels can be made complex … truly made complex, so complex that many people give up before they introduce their first genuine project. What if you could streamline this and put a sales funnel on a single page? Kajabi Infusionsoft Samcart
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right? Kajabi Infusionsoft Samcart
Well, it absolutely caught on due to the fact that Samcart is able to charge extremely high rates for this promise:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.Kajabi Infusionsoft Samcart
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Kajabi Infusionsoft Samcart
A common way to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its ability to remove their discomfort or achieve their wanted condition
Action: provide the chance to buy
Many sales funnels extend these steps across multiple pages, procedures, emails, and so on.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Kajabi Infusionsoft Samcart
A successful page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each principle listed below (along with a link to download the entire funnel!).
Get the entire funnel totally free????
The free One Page Funnel has expired … However make sure you sign up, because I have big prepare for funnel contractors in the works soon!Kajabi Infusionsoft Samcart
This basic (but effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there are enough bad marketers out there already.
Specify with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Kajabi Infusionsoft Samcart
A strong starting point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next part can be found in.
3. Client Testimonials in 2019 and beyond… Customers are hesitant. Social proof is the best psychological weapon we need to convince individuals.
There is so much information out there that it is incredibly hard to understand which to trust.
Social evidence offers us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.Kajabi Infusionsoft Samcart
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re nearly ready to buy. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is everything about.
Reviews have actually shown that your item has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item guarantee.
There are numerous effective formats for warranties:
30+ day refund 110% cash back warranty.
Your consumer wants to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, however so essential.
You require actually to request for their cash and take it!Kajabi Infusionsoft Samcart
Here’s where your checkout form can be found in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you a summary of present best practices. I hope you enjoyed it. In addition, it is very important to eliminate the concept that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!