Funnels can be complicated … actually made complex, so complicated that many people quit prior to they launch their very first real project. What if you could streamline this and put a sales funnel on a single page? Kajabi Infusionsoft Samcart

Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.

What is the one-page funnel?

Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.

The basic idea is that you can create a single websites with the best structure to transform cold traffic into consumers …

Pretty cool idea, right? Kajabi Infusionsoft Samcart

Well, it certainly caught on because Samcart has the ability to charge very high costs for this pledge:

Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the price.Kajabi Infusionsoft Samcart

In fact, using Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).

Why does the one page funnel work?

Let’s take a peek at why sales funnels work.

Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Kajabi Infusionsoft Samcart

A common method to do this is what’s called the “AIDA” model:

In this particular order, you need to:

Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its capability to eliminate their pain or achieve their wanted condition
Action: give them the opportunity to purchase

A lot of sales funnels extend these actions across multiple pages, processes, emails, and so on.

The primary claim of the one-page funnel is to reduce the procedure to a single page.Kajabi Infusionsoft Samcart

A successful page will clearly carry out each of these actions. Let’s have a look at what such a page appears like.

How to execute the One Page Funnel using Cartflows and Thrive Architect?

Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).

More information on each principle below (as well as a link to download the entire funnel!).

Get the entire funnel free of charge????
The free One Page Funnel has expired … However make sure you sign up, due to the fact that I have big prepare for funnel builders in the works quickly!Kajabi Infusionsoft Samcart

This simple (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each part.

Here’s a fast breakdown of the major elements of the One Page Funnel:

1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.

The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the rest of the page.

Some ideas:

1.Never ever lie … seriously – there are enough lousy online marketers out there already.

Specify with your headings – don’t just state “Reach your dreams! Buy Now!”

Usage numbers whenever possible.Kajabi Infusionsoft Samcart

A strong starting point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].

2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.

Plus, cold visitors are most likely to see an amusing (and instructional) video than they are to review 10,000 words of sales text.

The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.

You can utilize numerous video sales letter structures, which I’ll cover in a future post.

The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next component comes in.

3. Consumer Testimonials in 2019 and beyond… Clients are doubtful. Social evidence is the best psychological weapon we have to persuade people.

There is a lot information out there that it is exceptionally tough to know which to trust.

Social evidence provides us a simple escape … if thousands of people have currently trusted you and they still look happy … then it’s most likely a sure thing.

Which’s exactly what a strong set of reviews on your sales page can do.Kajabi Infusionsoft Samcart

If you put the testimonials right under the sales video, you achieve this very well.

4. A Strong Warranty
If they’ve made it this far, it implies they’re practically ready to buy. Now you simply require that last small touch to make them buy …

Which’s what a rock-solid item guarantee is everything about.

Reviews have actually shown that your product has worked for others … however your reader will naturally think:

But what if it simply doesn’t work for me?

That’s a natural fear everybody will have, and it’s your task to assure them with an item warranty.

There are several successful formats for guarantees:

30+ day cash back 110% cash back assurance.
Your client wishes to be assured that you will still support them once you have their cash.

5. A clear, basic call to action.
This part is easy, however so essential.

You require in fact to ask for their cash and take it!Kajabi Infusionsoft Samcart

Here’s where your checkout type is available in.

The main objective of this step is making the process as easy as possible for your users.

Do not request for 40 data points that you do not need.

Don’t wish to ship anything? Then you don’t require their shipping address!

This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.

I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.

Where should we go next?

This tutorial offered you an introduction of current best practices. I hope you enjoyed it. Additionally, it’s important to resolve the concept that a particular tool is essential to reach the goal.

Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!