Funnels can be made complex … actually complicated, so complicated that most people give up before they introduce their first real campaign. What if you could simplify this and put a sales funnel on a single page? Joint-venture Contract Samcart
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right? Joint-venture Contract Samcart
Well, it certainly caught on due to the fact that Samcart is able to charge incredibly high rates for this promise:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the cost.Joint-venture Contract Samcart
In fact, using Cartflows and your favorite WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.Joint-venture Contract Samcart
A typical way to do this is what’s called the “AIDA” model:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its capability to eliminate their pain or attain their preferred condition
Action: give them the chance to purchase
A lot of sales funnels extend these steps throughout several pages, processes, e-mails, etc.
The main claim of the one-page funnel is to reduce the procedure to a single page.Joint-venture Contract Samcart
An effective page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each concept below (in addition to a link to download the whole funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has ended … However make sure you register, due to the fact that I have big plans for funnel builders in the works quickly!Joint-venture Contract Samcart
This basic (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never ever lie … seriously – there are enough bad marketers out there currently.
Be specific with your headlines – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.Joint-venture Contract Samcart
A strong beginning point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond… Clients are doubtful. Social evidence is the best mental weapon we have to persuade people.
There is a lot info out there that it is extremely challenging to understand which to trust.
Social proof gives us a simple escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.Joint-venture Contract Samcart
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re nearly prepared to purchase. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid item assurance is everything about.
Reviews have revealed that your product has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product assurance.
There are several effective formats for warranties:
30+ day cash back 110% cash back warranty.
Your consumer wants to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, but so crucial.
You require in fact to request for their cash and take it!Joint-venture Contract Samcart
Here’s where your checkout kind can be found in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you a summary of present finest practices. I hope you enjoyed it. Additionally, it is very important to resolve the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!