Funnels can be made complex … truly complicated, so complex that many people give up before they release their first genuine project. What if you could streamline this and put a sales funnel on a single page?Joe Nicoletti How To Sell 2500 Online Courses
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right? Joe Nicoletti How To Sell 2500 Online Courses
Well, it certainly caught on due to the fact that Samcart has the ability to charge very high rates for this pledge:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the cost.Joe Nicoletti How To Sell 2500 Online Courses
In fact, using Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Joe Nicoletti How To Sell 2500 Online Courses
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its capability to eliminate their pain or attain their desired condition
Action: provide the opportunity to buy
Most sales funnels extend these steps throughout numerous pages, processes, emails, etc.
The primary claim of the one-page funnel is to shorten the procedure to a single page.Joe Nicoletti How To Sell 2500 Online Courses
An effective page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each idea listed below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The free One Page Funnel has actually ended … However make sure you sign up, since I have huge plans for funnel builders in the works soon!Joe Nicoletti How To Sell 2500 Online Courses
This easy (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough lousy marketers out there already.
Specify with your headlines – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Joe Nicoletti How To Sell 2500 Online Courses
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next component is available in.
3. Client Testimonials in 2019 and beyond… Clients are skeptical. Social proof is the best psychological weapon we need to persuade people.
There is a lot information out there that it is exceptionally hard to understand which to trust.
Social proof offers us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.Joe Nicoletti How To Sell 2500 Online Courses
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they have actually made it this far, it suggests they’re practically ready to buy. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is all about.
Reviews have actually shown that your item has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product warranty.
There are numerous successful formats for guarantees:
30+ day money back 110% refund warranty.
Your consumer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is easy, however so important.
You require really to request their money and take it!Joe Nicoletti How To Sell 2500 Online Courses
Here’s where your checkout form is available in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you a summary of present best practices. I hope you enjoyed it. Moreover, it is essential to eliminate the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!