Funnels can be complicated … truly made complex, so complex that most people give up prior to they release their first real campaign. What if you could streamline this and put a sales funnel on a single page? Is Samcart A Shopping Cart
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right? Is Samcart A Shopping Cart
Well, it absolutely caught on due to the fact that Samcart has the ability to charge very high costs for this promise:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.Is Samcart A Shopping Cart
In fact, using Cartflows and your favorite WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.Is Samcart A Shopping Cart
A common way to do this is what’s known as the “AIDA” model:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its capability to remove their pain or attain their wanted condition
Action: give them the opportunity to buy
The majority of sales funnels extend these steps across multiple pages, processes, e-mails, etc.
The main claim of the one-page funnel is to shorten the procedure to a single page.Is Samcart A Shopping Cart
An effective page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each idea below (as well as a link to download the whole funnel!).
Get the whole funnel for free????
The free One Page Funnel has actually ended … But make sure you register, since I have big plans for funnel builders in the works quickly!Is Samcart A Shopping Cart
This easy (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there suffice lousy marketers out there already.
Specify with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Is Samcart A Shopping Cart
A solid starting point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be real. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond… Consumers are doubtful. Social evidence is the best psychological weapon we need to encourage people.
There is so much information out there that it is exceptionally tough to know which to trust.
Social evidence offers us a simple escape … if countless individuals have already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.Is Samcart A Shopping Cart
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they have actually made it this far, it indicates they’re nearly ready to buy. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is all about.
Reviews have actually shown that your product has worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product warranty.
There are numerous successful formats for service warranties:
30+ day money back 110% money back assurance.
Your client wants to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is simple, however so essential.
You need really to request their cash and take it!Is Samcart A Shopping Cart
Here’s where your checkout kind can be found in.
The main objective of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of present best practices. I hope you enjoyed it. In addition, it is necessary to eliminate the concept that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!