Funnels can be complicated … truly complicated, so complicated that many people give up before they launch their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Integrating Convertkit With Samcart
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right? Integrating Convertkit With Samcart
Well, it certainly caught on due to the fact that Samcart is able to charge incredibly high costs for this promise:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the rate.Integrating Convertkit With Samcart
In fact, utilizing Cartflows and your favorite WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Integrating Convertkit With Samcart
A common way to do this is what’s known as the “AIDA” model:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to eliminate their pain or accomplish their desired condition
Action: give them the opportunity to purchase
Many sales funnels extend these steps throughout numerous pages, procedures, e-mails, etc.
The primary claim of the one-page funnel is to reduce the process to a single page.Integrating Convertkit With Samcart
A successful page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each principle below (along with a link to download the entire funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has actually expired … But ensure you register, because I have huge plans for funnel contractors in the works quickly!Integrating Convertkit With Samcart
This basic (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never ever lie … seriously – there suffice bad marketers out there already.
Specify with your headlines – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Integrating Convertkit With Samcart
A solid beginning point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond… Consumers are hesitant. Social evidence is the best psychological weapon we have to persuade people.
There is a lot details out there that it is extremely hard to know which to trust.
Social proof gives us an easy way out … if thousands of people have actually already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.Integrating Convertkit With Samcart
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Guarantee
If they’ve made it this far, it means they’re practically prepared to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid item warranty is all about.
Reviews have actually shown that your item has actually worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item assurance.
There are several effective formats for guarantees:
30+ day cash back 110% cash back assurance.
Your consumer wants to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, however so important.
You need actually to request their cash and take it!Integrating Convertkit With Samcart
Here’s where your checkout kind can be found in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you a summary of existing best practices. I hope you enjoyed it. Additionally, it is essential to eliminate the idea that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!