Funnels can be complicated … actually complicated, so complicated that many people quit prior to they release their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Integrate Samcart With Optimizepress
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right? Integrate Samcart With Optimizepress
Well, it certainly caught on because Samcart has the ability to charge extremely high rates for this guarantee:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.Integrate Samcart With Optimizepress
In fact, using Cartflows and your favorite WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.Integrate Samcart With Optimizepress
A typical method to do this is what’s known as the “AIDA” model:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its capability to remove their pain or achieve their wanted condition
Action: give them the opportunity to purchase
Most sales funnels extend these steps throughout several pages, processes, e-mails, etc.
The main claim of the one-page funnel is to reduce the process to a single page.Integrate Samcart With Optimizepress
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each idea listed below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has ended … But make certain you sign up, since I have big plans for funnel builders in the works soon!Integrate Samcart With Optimizepress
This simple (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Some ideas:
1.Never lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.Integrate Samcart With Optimizepress
A strong beginning point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next part is available in.
3. Client Testimonials in 2019 and beyond… Customers are skeptical. Social proof is the very best psychological weapon we need to encourage people.
There is a lot information out there that it is incredibly challenging to understand which to trust.
Social evidence gives us an easy way out … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.Integrate Samcart With Optimizepress
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it suggests they’re nearly prepared to purchase. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item assurance is everything about.
Reviews have revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product assurance.
There are a number of effective formats for service warranties:
30+ day money back 110% money back warranty.
Your consumer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, however so crucial.
You require really to ask for their money and take it!Integrate Samcart With Optimizepress
Here’s where your checkout type comes in.
The main objective of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not want to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you an introduction of current finest practices. I hope you enjoyed it. Additionally, it’s important to resolve the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!
