Funnels can be complicated … truly made complex, so complicated that many people quit prior to they launch their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Integrate Samcart With Google Analytics
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right? Integrate Samcart With Google Analytics
Well, it definitely caught on due to the fact that Samcart has the ability to charge exceptionally high rates for this pledge:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the rate.Integrate Samcart With Google Analytics
In fact, utilizing Cartflows and your favorite WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.Integrate Samcart With Google Analytics
A typical way to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its ability to eliminate their pain or accomplish their desired condition
Action: give them the chance to buy
Most sales funnels extend these steps across several pages, processes, e-mails, etc.
The main claim of the one-page funnel is to reduce the process to a single page.Integrate Samcart With Google Analytics
An effective page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each idea below (as well as a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has expired … But ensure you register, due to the fact that I have huge prepare for funnel contractors in the works soon!Integrate Samcart With Google Analytics
This basic (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Some suggestions:
1.Never ever lie … seriously – there suffice bad marketers out there currently.
Specify with your headlines – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.Integrate Samcart With Google Analytics
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be real. That’s where the next element can be found in.
3. Customer Reviews in 2019 and beyond… Consumers are skeptical. Social evidence is the best psychological weapon we have to convince individuals.
There is a lot information out there that it is exceptionally tough to understand which to trust.
Social proof gives us a simple way out … if countless individuals have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.Integrate Samcart With Google Analytics
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Guarantee
If they have actually made it this far, it suggests they’re practically all set to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Reviews have shown that your product has actually worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item warranty.
There are a number of effective formats for service warranties:
30+ day money back 110% refund assurance.
Your customer wishes to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, however so essential.
You need in fact to request for their money and take it!Integrate Samcart With Google Analytics
Here’s where your checkout type comes in.
The primary objective of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you a summary of existing finest practices. I hope you enjoyed it. In addition, it’s important to eliminate the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!
