Funnels can be made complex … really made complex, so complicated that most people quit prior to they launch their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Integrate Infusionsoft With Samcart
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the right structure to transform cold traffic into customers …
Pretty cool concept, right? Integrate Infusionsoft With Samcart
Well, it definitely caught on due to the fact that Samcart is able to charge exceptionally high rates for this guarantee:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.Integrate Infusionsoft With Samcart
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Integrate Infusionsoft With Samcart
A typical method to do this is what’s called the “AIDA” model:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its capability to eliminate their discomfort or achieve their wanted condition
Action: provide the opportunity to purchase
A lot of sales funnels extend these actions across multiple pages, processes, emails, etc.
The primary claim of the one-page funnel is to reduce the process to a single page.Integrate Infusionsoft With Samcart
A successful page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More details on each principle listed below (as well as a link to download the entire funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has actually expired … But make sure you register, since I have big plans for funnel builders in the works soon!Integrate Infusionsoft With Samcart
This basic (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never ever lie … seriously – there suffice lousy marketers out there already.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.Integrate Infusionsoft With Samcart
A solid starting point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be true. That’s where the next part is available in.
3. Client Reviews in 2019 and beyond… Clients are doubtful. Social proof is the best psychological weapon we need to persuade people.
There is a lot information out there that it is incredibly challenging to know which to trust.
Social proof offers us a simple way out … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.Integrate Infusionsoft With Samcart
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they’ve made it this far, it means they’re nearly prepared to buy. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.
Testimonials have revealed that your product has actually worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item warranty.
There are a number of successful formats for guarantees:
30+ day refund 110% refund warranty.
Your customer wishes to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is easy, however so essential.
You need in fact to request for their cash and take it!Integrate Infusionsoft With Samcart
Here’s where your checkout form comes in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you an introduction of current best practices. I hope you enjoyed it. Additionally, it’s important to dispel the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!