Funnels can be complicated … actually complicated, so complex that most people give up before they introduce their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Instapage Vs Samcart
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the best structure to convert cold traffic into customers …
Pretty cool idea, right? Instapage Vs Samcart
Well, it definitely caught on because Samcart is able to charge exceptionally high costs for this pledge:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the cost.Instapage Vs Samcart
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.Instapage Vs Samcart
A common method to do this is what’s called the “AIDA” design:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its ability to eliminate their discomfort or achieve their desired condition
Action: provide the opportunity to buy
The majority of sales funnels extend these actions across multiple pages, procedures, emails, etc.
The main claim of the one-page funnel is to reduce the process to a single page.Instapage Vs Samcart
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each idea below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has ended … But make certain you sign up, because I have big plans for funnel contractors in the works soon!Instapage Vs Samcart
This basic (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Instapage Vs Samcart
A strong starting point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next component is available in.
3. Consumer Reviews in 2019 and beyond… Clients are skeptical. Social evidence is the very best psychological weapon we need to convince individuals.
There is so much info out there that it is exceptionally tough to know which to trust.
Social proof provides us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.Instapage Vs Samcart
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Warranty
If they’ve made it this far, it implies they’re practically prepared to buy. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.
Reviews have actually shown that your product has actually worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item assurance.
There are numerous effective formats for warranties:
30+ day cash back 110% refund guarantee.
Your client wishes to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is easy, however so essential.
You require in fact to request their cash and take it!Instapage Vs Samcart
Here’s where your checkout form comes in.
The primary goal of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of current finest practices. I hope you enjoyed it. Additionally, it’s important to eliminate the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!