Funnels can be made complex … actually made complex, so complex that the majority of people give up before they introduce their first real campaign. What if you could simplify this and put a sales funnel on a single page?Import Ecommerce For WordPress Sell Online Courses
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the right structure to convert cold traffic into clients …
Pretty cool idea, right? Import Ecommerce For WordPress Sell Online Courses
Well, it definitely caught on since Samcart has the ability to charge extremely high costs for this promise:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.Import Ecommerce For WordPress Sell Online Courses
In fact, using Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.Import Ecommerce For WordPress Sell Online Courses
A common way to do this is what’s called the “AIDA” model:
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to remove their discomfort or attain their desired condition
Action: give them the opportunity to purchase
A lot of sales funnels extend these actions across multiple pages, procedures, e-mails, etc.
The primary claim of the one-page funnel is to reduce the procedure to a single page.Import Ecommerce For WordPress Sell Online Courses
An effective page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each idea below (along with a link to download the whole funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has ended … But make sure you sign up, since I have huge prepare for funnel contractors in the works quickly!Import Ecommerce For WordPress Sell Online Courses
This easy (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each part.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there suffice bad online marketers out there already.
Be specific with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.Import Ecommerce For WordPress Sell Online Courses
A strong beginning point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next element can be found in.
3. Customer Reviews in 2019 and beyond… Clients are doubtful. Social proof is the best mental weapon we need to convince people.
There is a lot info out there that it is exceptionally hard to understand which to trust.
Social evidence gives us an easy way out … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of reviews on your sales page can do.Import Ecommerce For WordPress Sell Online Courses
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they’ve made it this far, it means they’re practically ready to buy. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Testimonials have shown that your product has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item guarantee.
There are numerous effective formats for warranties:
30+ day refund 110% money back warranty.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is easy, but so important.
You need actually to request their money and take it!Import Ecommerce For WordPress Sell Online Courses
Here’s where your checkout form comes in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of existing best practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the idea that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!