Funnels can be complicated … really complicated, so complicated that the majority of people quit before they introduce their first real project. What if you could streamline this and put a sales funnel on a single page? How To Zapier Samcart To Excel
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right? How To Zapier Samcart To Excel
Well, it absolutely caught on because Samcart is able to charge incredibly high costs for this pledge:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the rate.How To Zapier Samcart To Excel
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.How To Zapier Samcart To Excel
A typical way to do this is what’s known as the “AIDA” model:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its ability to eliminate their pain or accomplish their preferred condition
Action: give them the opportunity to purchase
Many sales funnels extend these actions throughout multiple pages, processes, e-mails, and so on.
The main claim of the one-page funnel is to reduce the process to a single page.How To Zapier Samcart To Excel
An effective page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each concept below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The free One Page Funnel has actually expired … But make certain you register, since I have big plans for funnel home builders in the works quickly!How To Zapier Samcart To Excel
This simple (but effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there suffice crappy marketers out there already.
Specify with your headlines – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.How To Zapier Samcart To Excel
A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next element comes in.
3. Customer Testimonials in 2019 and beyond… Customers are doubtful. Social evidence is the best psychological weapon we have to persuade individuals.
There is so much information out there that it is incredibly tough to understand which to trust.
Social proof gives us an easy escape … if countless people have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.How To Zapier Samcart To Excel
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Assurance
If they have actually made it this far, it indicates they’re almost all set to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is everything about.
Testimonials have actually revealed that your item has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product assurance.
There are several successful formats for service warranties:
30+ day refund 110% money back assurance.
Your customer wishes to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is easy, however so important.
You need really to ask for their cash and take it!How To Zapier Samcart To Excel
Here’s where your checkout form can be found in.
The main objective of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you a summary of present finest practices. I hope you enjoyed it. Additionally, it’s important to dispel the idea that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!