Funnels can be complicated … truly made complex, so complicated that most people give up before they release their first genuine project. What if you could simplify this and put a sales funnel on a single page? How To Set A Goal In Google Analytics With Samcart
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the right structure to convert cold traffic into consumers …
Pretty cool idea, right? How To Set A Goal In Google Analytics With Samcart
Well, it absolutely caught on since Samcart is able to charge exceptionally high rates for this guarantee:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the price.How To Set A Goal In Google Analytics With Samcart
In fact, using Cartflows and your preferred WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.How To Set A Goal In Google Analytics With Samcart
A typical method to do this is what’s known as the “AIDA” design:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its capability to remove their pain or attain their desired condition
Action: give them the opportunity to buy
Many sales funnels extend these actions throughout several pages, procedures, e-mails, and so on.
The primary claim of the one-page funnel is to shorten the procedure to a single page.How To Set A Goal In Google Analytics With Samcart
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each concept below (in addition to a link to download the whole funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has actually expired … But make sure you register, since I have big plans for funnel builders in the works quickly!How To Set A Goal In Google Analytics With Samcart
This simple (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough bad marketers out there already.
Be specific with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.How To Set A Goal In Google Analytics With Samcart
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond… Consumers are hesitant. Social evidence is the best psychological weapon we have to encourage individuals.
There is so much details out there that it is incredibly tough to understand which to trust.
Social proof provides us a simple way out … if countless people have currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.How To Set A Goal In Google Analytics With Samcart
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Guarantee
If they’ve made it this far, it suggests they’re nearly ready to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Reviews have actually shown that your product has actually worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product guarantee.
There are a number of effective formats for service warranties:
30+ day cash back 110% cash back assurance.
Your customer wishes to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, however so important.
You need actually to request their cash and take it!How To Set A Goal In Google Analytics With Samcart
Here’s where your checkout type is available in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you an introduction of current finest practices. I hope you enjoyed it. Additionally, it is necessary to dispel the concept that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!