Funnels can be complicated … actually complicated, so complex that most people quit before they launch their first genuine project. What if you could streamline this and put a sales funnel on a single page?How To Sell Your Online Course
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the right structure to convert cold traffic into clients …
Pretty cool idea, right? How To Sell Your Online Course
Well, it certainly caught on since Samcart is able to charge incredibly high prices for this pledge:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.How To Sell Your Online Course
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.How To Sell Your Online Course
A typical way to do this is what’s called the “AIDA” model:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its ability to remove their discomfort or attain their desired condition
Action: provide the opportunity to buy
Most sales funnels extend these actions throughout multiple pages, procedures, emails, and so on.
The primary claim of the one-page funnel is to reduce the process to a single page.How To Sell Your Online Course
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each concept listed below (as well as a link to download the whole funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually expired … However ensure you sign up, because I have big prepare for funnel contractors in the works soon!How To Sell Your Online Course
This simple (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never ever lie … seriously – there suffice lousy marketers out there already.
Specify with your headlines – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.How To Sell Your Online Course
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond… Customers are hesitant. Social evidence is the best mental weapon we need to convince people.
There is so much info out there that it is extremely tough to know which to trust.
Social proof provides us a simple way out … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.How To Sell Your Online Course
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Assurance
If they have actually made it this far, it means they’re almost all set to buy. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Reviews have shown that your product has worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product assurance.
There are a number of effective formats for service warranties:
30+ day refund 110% money back guarantee.
Your customer wants to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, but so crucial.
You need in fact to request their cash and take it!How To Sell Your Online Course
Here’s where your checkout type is available in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you an introduction of current finest practices. I hope you enjoyed it. Moreover, it is very important to dispel the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!