Funnels can be made complex … truly complicated, so complex that the majority of people give up before they launch their first real campaign. What if you could streamline this and put a sales funnel on a single page?How To Sell Videos Podcasts Online Course Ebooks
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the right structure to transform cold traffic into customers …
Pretty cool concept, right? How To Sell Videos Podcasts Online Course Ebooks
Well, it certainly caught on since Samcart has the ability to charge very high rates for this pledge:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.How To Sell Videos Podcasts Online Course Ebooks
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.How To Sell Videos Podcasts Online Course Ebooks
A typical way to do this is what’s known as the “AIDA” model:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its ability to remove their pain or achieve their preferred condition
Action: give them the opportunity to purchase
A lot of sales funnels extend these steps throughout multiple pages, processes, emails, etc.
The main claim of the one-page funnel is to shorten the process to a single page.How To Sell Videos Podcasts Online Course Ebooks
An effective page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each principle listed below (as well as a link to download the whole funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has actually ended … But make certain you register, because I have big plans for funnel contractors in the works soon!How To Sell Videos Podcasts Online Course Ebooks
This easy (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never ever lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headlines – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.How To Sell Videos Podcasts Online Course Ebooks
A strong beginning point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond… Customers are doubtful. Social evidence is the best mental weapon we have to persuade people.
There is so much information out there that it is extremely hard to know which to trust.
Social evidence provides us an easy escape … if countless individuals have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.How To Sell Videos Podcasts Online Course Ebooks
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they have actually made it this far, it indicates they’re almost prepared to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is all about.
Reviews have shown that your item has actually worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product warranty.
There are numerous effective formats for warranties:
30+ day cash back 110% money back guarantee.
Your client wants to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is basic, however so crucial.
You need in fact to request their cash and take it!How To Sell Videos Podcasts Online Course Ebooks
Here’s where your checkout type is available in.
The primary objective of this action is making the process as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not want to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you a summary of current best practices. I hope you enjoyed it. In addition, it’s important to resolve the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!